What Does Acura Mean?

2021 Acura RDX on Highway

If you’re in the market for a new Acura, you might be wondering, “What does Acura mean?” Acura makes some of the most impressive vehicles on the Kyle roads today and continues to be a pioneer in technology, comfort, and safety. Let’s take a closer look at the Acura meaning with the experts at Sterling Acura of Austin below. For more information, feel free to contact us anytime!

Acura Meaning

What does Acura mean? Acura actually has a few different meanings, one of the most widely known derives from the Latin “Acu,” which means “done with precision” or “mechanically precise.” However, it can also be interpreted as stemming from the brand’s humble beginnings as the luxury division of the Honda Motor Company. They originally wanted to name the brand “Akira,” which means “intelligence” or “wisdom.” With these origins, it’s no mystery that Acura prides itself on being one of the most impressive companies in the industry.

Acura Logo Meaning

The Acura logo is synonymous with the name of the brand. The unique design is meant to represent a caliper measurement tool, used to make precise measurements, and translate to the Buda customers that they build their vehicles with immense attention to detail. The logo is also in the shape of an A, standing for the Acura brand. 

History of Acura 

Acura has led the way in the luxury automobile industry and ensures each vehicle is built with quality and precision in mind. Let’s take a look at some history of the brand below:

  • Acura began in 1986, providing some of the most well-known vehicles in the industry, such as the Legend and Integra, immediately making an impact on the automotive industry. 
  • In 1989, Acura built the NSX supercar, which received praise from industry leaders.
  • In 2000, the Acura MDX debuted for the first time, which was the very first crossover SUV that had three rows of seats. The MDX was the pioneer of the mid-size SUV, and other manufacturers soon followed suit.
  • The Performance Manufacturing Center has called Marysville, Ohio its home in 2013, and has been pioneering performance features that are now standard throughout the industry.

Find Your New Acura at Sterling Acura of Austin!

Now that you know more about the Acura meaning, come see these impressive vehicles for yourself at Sterling Acura of Austin! Browse our new vehicle inventory, and meet with our finance center to start the buying process! Be sure to use our new vehicle specials to save near San Marcos and Austin!

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