What is MSRP?

Finance Paperwork with Glasses

If you’re searching for a new Acura around Austin and wondering, “What is MSRP? Sterling Acura of Austin can help. MSRP is an acronym for Manufacturer Suggested Retail Price and is the amount that the manufacturer recommends to the dealership as a sales price. MSRP is also sometimes called list price. Many factors determine MSRP, such as market information on the car’s popularity, the materials used in building it, and much more. Learn more about the MSRP meaning and MSRP vs. invoice price with this helpful guide from Sterling Acura of Austin! 

What is MSRP?

Let’s clarify the MSRP meaning. The MSRP is the automakers recommended price for dealers to list a vehicle in Kyle and beyond. 

  • A particular make and model will have the same MSRP among all dealerships because the auto manufacturer sets the price.
  • The MSRP won’t be the same for every vehicle the manufacturer sells. For example, SUVs will have a different MSRP than a compact car or pickup truck. 
  • Buda drivers can find the MSRP on the manufacturer’s website or the dealerships’ website. You can still try to negotiate the price of your new vehicle below MSRP. 

How is the MSRP Determined?

  • The MSRP is the base price at its entry-level configuration without any additional features or accessories. 
  • Additional amenities on higher trim levels will increase the price of the vehicle accordingly. 
  • The MSRP is only the auto manufacturer’s recommended price and not necessarily the price the dealership will sell it for.
  • Demand also impacts how much a vehicle costs. For example, a popular Acura model around San Marcos will most likely sell closer to the MSRP, and a less popular model could sell at a discount. 

MSRP vs. Invoice Price

You might have heard the term “invoice price” when car shopping, but how do MSRP vs. invoice compare?

  • Invoice price (or dealer price) is the amount a dealer pays the auto manufacturer. 
  • MSRP is the “sticker price,” or the list price for the consumer.. 

Remember, the MSRP is just a suggestion. You can still negotiate. Knowing the MSRP vs. invoice price can help you determine a fair starting point for negotiating the final price.

How To Get a Fair Price?

The MSRP might not be the price you pay for the vehicle. 

  • First, do some research to see what other Austin drivers paid for the same model on websites like Kelley Blue Book, Cars.com, or Edmunds.
  • When you begin negotiations, start below the MSRP and work up from there. Remember that any additional features you want will increase the cost. 
  • Some dealers might show you a car’s invoice price, but they don’t have to. 
  • Shop around at multiple car dealerships until you find the one that gives you a fair price.
  • If you plan to lease your Acura, you can still negotiate the MSRP. The price you agree on will determine your monthly car payment.

Learn More About MSRP Meaning at Sterling Acura of Austin! 

Now that you know what is MSRP is and can compare MSRP vs. invoice price, contact us to get the car-buying process started today! We’ll help you get a price you can afford. You can apply for financing from the comfort of your home, so what are you waiting for? Shop with Sterling Acura of Austin and let’s make your automotive dreams come true!

More from Sterling Acura of Austin

  • What are the 2022 Acura MDX Colors?

    Before you seal the deal on your next luxury SUV, you want it in a design you’ll be thrilled to show off on Kyle roads, and you’re sure to find the right fit with the new 2022 Acura MDX colors. Whether you’re looking for something sleek and classic or bold and vibrant, you can seamlessly…

  • 2021 Acura RDX MPG Ratings

    When it comes to your next SUV you need the luxury of a more fuel-efficient drive on Kyle roads, and that’s what you’ll find thanks to the new 2021 Acura RDX mpg ratings. Delivering a base Acura RDX gas mileage of 22 city mpg / 28 highway mpg* backed by expert engineering and other reliable…

  • 2021 Acura RDX Colors

    The best part of choosing your next luxury SUV is finding it in a style you’ll love to show off around Kyle, and there’s no better place to start than with the 2021 Acura RDX colors. Look your best no matter where the road takes you with eight distinct Acura colors and complementary cabin designs…

Saved Vehicles


You don't have any saved vehicles!

Look for this link on your favorites:


Once you've saved some vehicles, you can view them here at any time.

Contact Us

(512) 691-3800

Call Now

4801 S IH 35 Frontage Rd • Austin, TX 78744

Get Directions

Today's Hours:

Open Today! Sales: 9am-8pm

Open Today! Service: 7am-6pm

Open Today! Parts: 7am-6pm

Sterling Acura of Austin 30.2072295, -97.7556433.